Sunny Pho | Our Story

Authentic Vietnamese Pho in Madison, WI

Sunny Pho brings the comforting flavors of Vietnam to Madison, Wisconsin — slow-simmered broth, fresh ingredients, and a warm neighborhood welcome on South Park Street. But behind every bowl is a story of its own.

A Recipe Passed Down

Owner Kim Khouch learned pho the way it's meant to be learned — watching her mother and grandmother cook it at home. She came to Madison in 1983, and years later opened Sunny Pho to share that same recipe with the city she now calls home.

Slow-Simmered, the Right Way

Every batch of broth starts with beef bones, briefly boiled to clear away impurities, then simmered low and slow for 10 to 12 hours. It's the same method Kim grew up with — and it's what gives Sunny Pho's broth its clean, comforting flavor.